ADD VALUE’ – Signed Copy + Value Added Extra Surprise



‘ADD VALUE’ is published by WILEY. The foreword has been written by Chris Hall.

The model and tools within ‘ADD VALUE’ are exceptionally well suited to the times in which we live. In that regard, I’m excited to be releasing the book now, this year. The challenge lies where live events right now have been interrupted.  Which makes me think about a story to share…

I recall reading the legacy of band ‘Linkin Park’ many years ago. They put so much work and effort into their music in their early years despite main stream eluding them. In 1999 they gained underground support via online ‘street teams’ and chat rooms.

When Linkin Parks first album, ‘Hybrid Theory’, was then released it represented half a decades worth of the bands work. Ultimately it gained momentum and success because of their grass roots support and in spite of A&R execs or general commercial landscape attitudes.

This project will likely then add value via a similar style grass roots support. I already contribute a plethora of exclusive interviews, features, articles and opinion pieces across mainstream media and you can expect to see media features picking up on the model, framework and book.

The model, many years in the making, is the new centre piece of my entire academy. I‘m glad I’ve invested the time to bring this body of work to life. I write for purpose. I offer contributions to truly ‘ADD VALUE’. Come what may. And I hope you enjoy the work.


* This special limited pre order release price includes an author signed copy, postage and delivery then direct to you plus a little extra value, as a thank you for your support. Other primary orders go through retailer channels directly which makes it difficult to send inscribed copies from a unique author batch.


Please allow potentially a couple of extra days for delivery given extended current postage timeframes.

** Separate links can be accessed for retailer direct stock on the dedicated add value sub domain site.


  • Note: MC will arrange personal delivery of these business client pre orders. Typical of his style, also true to the theme of the book, he’ll be adding value along the way!

The image in the gallery shares the back cover blurb, also detailed below:

WATCH MC’s TEDx talk which is where he released a brief overview of this model


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